Showcase Of Ethical Clothing At London Fashion Week

By Sarah J Jones

As far as talk concerning creative exuberance is concerned, people do not forget to refer to London fashion week, since the city has constantly been gunning for some expanding labels, with the focus being on ethical clothing this time. The show organisers tend to initiate their events usually with exciting catwalks, however this time, planning to do something different, the show was started with the launch of Estethica, which involved highlighting of ethical clothing.

The idea behind the ethical clothing seems to gain more and more ground with every passing day, and even it has succeeded to win government backing right now. Defra also introduced its Scap or Sustainable clothing Action Plan in that event.

This plan will concentrate on outlining commitments of some popular retail, and manufacturing names in the fashion industry, to make fashion more apt considering ecological requirements in its different cycles ranging from manufacturing to designing. A few leading retailers and manufacturers are presently involved in the plan, and their objective is to impose a sustainable effect on the environment, with reference to casual fashion.

Currently under Estethica, the idea of bringing together ethical designers with similar views, and having them make clothing more ethical than before, is being planned. London fashion week is about to celebrate its 25th birthday this year, when there is a general global economic recession, and luxury and fashion clothing are not a priority for most buyers.

However, now many designers around the world are focusing on to manufacture clothing with some inexpensive and environment friendly materials that are obtained by causing least or no damage to the surrounding environment, and other living things on the planet.

, The founder of Estethica, Peter Ingwersen remarked on the occasion: "It i's a need of time to promote ethical clothing and it can be done only if we make people believe that luxury, fashion, sexiness, corporate, social responsibility, and ethics can work together."

The reality is that a large number of customers are unwilling to pay attention to whether some kind of clothing is ethical or not, however this serious issue was more or less ignored before, but now things are changing, and the importance of this type of clothing is rising daily. Leading retailers and manufacturers, as well as other people are becoming aware of this sort of clothing.

Many customers are actually under the impression that luxury, sexiness, or other desired objects would have to be sacrificed in case they go for ethical clothing in comparison with other well-known fashion clothing of today. But, many retailers and designers have realised the significance of being ethical for the sake of their environment and other living beings nowadays, and coming up with this kind of clothing in fashion shows and other events is becoming more of a trend. - 29871

About the Author:

Sign Up for our Free Newsletter

Enter email address here