Make your Company Events Memorable - Use Lanyards As Give Aways

By Richard Brown

Businesses spend a huge proportion of their funds for promotional campaigns. They use several marketing tools to make people identify with the brand and develop a recall in their minds. Irrespective of the type of merchandising that a business uses, the main purpose always is to form a positive impression on potential customers. Lanyards are a great example of this.

The use of garments, particularly printed t-shirts, has been a preferred choice at corporate events for many years and no one can deny that it has been effective too. However, Lanyards are the newest addition in the gamut of promotion tools. Their use is quite prevalent these days and printed with the business' logo and tagline, they can be very attractive.

The use of lanyards increases greatly at corporate events like conferences, symposiums, and business exhibitions. They can be circulated among the people who are participating in the event. Along with the company logo, you can also get the name of the event printed on it so that it can even play the role of memorabilia for the participants.

Lanyards, since they are lesser expensive than printed t-shirts, can be a much more economical marketing medium. They develop goodwill among potential customers and it is a known fact that they have an excellent recall value.

Lanyards are not just inexpensive and effective in promoting a company's brand; in fact, there are many other considerations why you should be making use of them. You can use bright colours on them without hurting people's eyes, which allows them a high exposure and attracts attention. They are high utility and can be used for things like hanging an ID card or a USB drive from the neck. In addition, people always find some innovative use for a lanyard, and since it remains close to them, it is able to continuously remind them about your brand. - 29871

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