Fashion Eyewear - name your price

By Jennifer Smith

No more geeky glasses like our grandmothers had to wear! It took designers and manufacturers decades to realize that eye glasses should enhance our looks, not just allow us to see better. Once they realized this, the fashion eyewear industry make a huge difference in our wardrobe choices.

And as usual, any time leading designers get involved, prices skyrocket. A mid-priced pair of eyeglasses can easily bring you over the $300 mark, and certainly much more if you need progressive lenses or expensive correction of any kind.

But, no need to, really. The industry has started reducing some of their prices, offering discounts, deals, and all types of sales and promos to get you into a pair of eye glasses. Coupons can be found online, in the paper, in the mail, or even being handed out at the mall. Don't ignore these sales! Some of the frames on sale are even nicer than the super expensive designer varieties, and you will never be able to tell a difference in the quality.

Most health insurance plans will pay for an eye exam at least every two years, if not annually. But this only pays for the exam, not the glasses. However, many of us have a form of insurance that will actually help pay for the glasses themselves. Check with your dental insurance company. Yes - dental insurance! Many private companies have relationships with some of the leading vision care providers and you can get great discounts of about 25% off your glasses.

Eyewear has become such a popular fashion accessory over the past year or so that even clothing manufacturers are getting into the game and making frames that match their signature clothing lines. For instance, you can buy a plaid Burberry scarf and get matching eyeglasses to really pull together an entire outfit.

Don't need glasses? Doesn't matter! If glasses are going to make you seem more mature to your office mates, or more intellectual to your college professors, then get some eye glasses with plain glass lenses. You still have the benefit of making that all important fashion statement, but also can impress others for different reasons.

Don't forget about sunglasses, too. Prescription sunglasses can really add some pizzazz to any outfit, and there are all sorts of sales to check out every week.

Sure, all this can turn into some serious cash if you don't do enough due diligence. But even if the price is high, you're going to look great! Isn't that what really counts? - 29871

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